Privacy Policy

Last Updated: March 13, 2026

At BuiiRight, we maintain an unwavering commitment to data transparency and the protection of our customers' information. This Privacy Policy outlines our framework for managing Personally Identifiable Information (PII) collected through your engagement with our premium automotive accessory collections, including our Atmospheric Car Aromatherapy, Artisanal Interior Ornaments, and Smart Cabin Organization Solutions.

1. Classification of Collected Information

To facilitate a seamless procurement experience, we aggregate data across the following categories:

  • Active Disclosures: This encompasses identity markers (legal name, shipping and billing addresses), electronic mail details, and telephone identifiers provided during the account registration or checkout process.

  • Financial Transactions: All payment processing is conducted via high-security, encrypted third-party gateways; BuiiRight does not store primary payment card data (such as full card numbers) on its proprietary servers.

  • Technical Telemetry: Through the use of cookies and tracking pixels, we gather technical data including IP addresses, browser types, and navigation behavior within our online store.

2. Operational Use of Information

The data acquired is processed strictly for the following functional mandates:

  • Fulfillment Services: Executing transaction logistics, processing payments, and managing delivery tracking.

  • Platform Optimization: Evaluating site interactions to improve our automotive product curation and digital interface.

  • Critical Correspondence: Sending essential order status updates and, exclusively with your prior consent, selective brand news.

  • Security Protocols: Deploying advanced anti-fraud mechanisms to ensure a secure transactional environment.

3. Data Protection & Security Standards

  • Cryptographic Safeguards: We utilize industry-standard Secure Socket Layer (SSL) technology to encrypt sensitive information during transmission.

  • Internal Controls: Access to personal datasets is strictly limited to authorized personnel governed by comprehensive confidentiality agreements.

  • Financial Compliance: In accordance with PCI-DSS requirements, we do not retain sensitive payment credentials after a transaction is finalized.

4. Controlled Third-Party Disclosures

We do not sell, trade, or transfer your PII to external entities for unauthorized purposes. Data is shared exclusively with vetted service providers necessary for our digital operations.

5. Cookies & Tracking Protocols

We deploy first-party and third-party cookies to:

  • Stabilize the shopping cart and checkout architecture.

  • Evaluate site performance via Shopify-integrated analytics.

  • Deliver relevant promotional content via AppLovin and our marketing partners. You may adjust or disable cookies through your browser’s administrative settings, though certain site features may be affected.

6. Protection of Minor Privacy (COPPA)

BuiiRight is a marketplace intended for adult consumers. Our products and content are not designed for or directed toward children. We do not knowingly solicit data from individuals under 13 years of age. If we discover that a minor's data has been inadvertently acquired, BuiiRight will execute an immediate and permanent deletion of those records.

7. California Online Privacy Standards (CalOPPA)

In compliance with CalOPPA:

  • Users may navigate our digital storefront anonymously.

  • This policy is clearly accessible via a prominent link in our website footer.

  • We acknowledge and honor "Do Not Track" (DNT) browser signals.

8. EEA Data Subject Rights (GDPR)

Residents within the European Economic Area possess comprehensive rights under the General Data Protection Regulation (GDPR). BuiiRight facilitates your rights to access, rectify, or erase your personal data. To exercise these rights, please contact our compliance team at support@buiiright.com.

9. California Consumer Privacy Rights (CCPA/CPRA)

In addition to CalOPPA, we adhere to CCPA/CPRA standards for California residents:

  • Right to Disclosure: You may request a report on the categories of data we have collected.

  • Opt-Out Rights: While we do not sell data for financial gain, the sharing of identifiers with partners like AppLovin for cross-contextual advertising is subject to your right to opt-out.

10. Incident Response & Data Breach Protocol

In the unlikely event of a security compromise, BuiiRight follows a proactive notification schedule:

  • Direct Alert: Impacted users will be notified via email within 7 business days.

  • Public Disclosure: A formal notice will be displayed on our website within the same timeframe.

11. Ethical Communication (CAN-SPAM Act)

We maintain a strict policy regarding promotional correspondence. All marketing emails will:

  • Use transparent, non-deceptive subject lines.

  • Include a functional and visible "Unsubscribe" link.

  • Be processed promptly to ensure opted-out users are removed from marketing registries.

12. Corporate Identity & Legal Contact

For inquiries regarding our data governance and privacy practices, please contact our legal support department:

  • Brand Identity: BuiiRight

  • Corporate Entity: METRO ASSOCIATES (M&A) LIMITED

  • Registered Address: 78 York Street, London, Greater London, W1H 1DP, United Kingdom

  • Official Correspondence: support@buiiright.com

  • Customer Support Line: +1 (346) 248-4550